about Vinsi Wineform

The Wineform was prompted by a call from a friend looking for "a stylish, functional, and affordable wine rack” for her new condominium. As a fan of both wine and design, she assumed I’d know of the perfect wine rack to recommend for her new home.

She was wrong.

I looked and looked, but I simply could not find a wine rack that ticked all the boxes. They were either too expensive, looked awful, or simply didn’t work well for storing wine bottles. Honestly, I was shocked. So it got me thinking... and that is how the Vinsi Wineform came to be.

The creation of the Vinsi Wineform has been an 18-month adventure for me. When I started, I had no idea of what it took to bring a product to market; from initial concept drawings, to working with cardboard, foamcore, and 3-D prototypes, and then the ultimate challenge of working with my new friends in the Toronto molding industry to see if this could actually be manufactured!

Suffice to say, it's been a huge learning experience. And now that the Wineform is a patented reality being shipped around the Globe, I can honestly say - I've loved every minute of it.

And one last, very important, thing. Although I am the ‘face’ of the Vinsi Wineform, this was not a solo journey. There are countless friends and family who have provided insight, support, direction, expertise, and encouragement that allowed my kitchen-table sketches to become a reality. It really did take a small village of people, and I am eternally grateful to everyone who helped out.

But the person who I am most grateful for is YOU, our newest Wineform Customer. Your Wineform purchase is validation that people still care about quality and design, and that there is still a place in the world for small, independent manufacturers who share common values.

So I raise my wine glass to you, and thank you for your purchase. I hope you’ll get many years of use from the Wineform, and please know that your comments, ideas, and concerns are very, very important to me. You can reach me at, and you can be sure I’ll get back to you.

Watch the video to learn more